How QA Bathrooms Increased Qualified Leads by 60% with AI-Powered Automation
Perth's premier bathroom renovation supplier transformed their sales pipeline with AI — from lead capture and qualification to automated quoting, showroom bookings, and supplier coordination.
The Company
QA Bathrooms is a Perth-based bathroom renovation supplier and showroom, offering a curated range of premium bathroom products — from freestanding bathtubs and frameless shower enclosures to designer vanities, tapware, and accessories. They position themselves as more than a product retailer; their team provides expert design consultation to help homeowners transform their bathrooms from functional spaces into personal sanctuaries.
Their showroom in Perth is the centrepiece of their sales process. Homeowners visit to see and touch the products, discuss their renovation vision with consultants, and build out a complete bathroom specification. QA Bathrooms also emphasises sustainability, stocking water-efficient fixtures that help customers reduce their environmental footprint while saving on utility bills.
The business serves two distinct customer segments: homeowners doing owner-builder renovations who purchase products and coordinate their own trades, and full-service renovation clients who want QA Bathrooms to handle the entire project from design consultation through to installation and handover. This dual model creates complexity in the sales process that requires careful lead qualification and pipeline management.
The Challenge
QA Bathrooms was generating strong enquiry volume from their website, Google, and social media presence. The problem was not traffic — it was conversion. Too many leads were falling through the cracks between initial enquiry and showroom visit, and too many showroom visitors were leaving without a quote because the process was too slow.
When a homeowner submitted an enquiry online, it landed in a shared email inbox. During busy periods — and bathroom renovation enquiries peak on weekends — emails could sit for hours before anyone responded. By then, the homeowner had already visited a competitor's showroom or requested quotes from other suppliers.
Lead qualification was another challenge. Not every enquiry is a serious renovation prospect. Some are price shoppers comparing a single tap. Others are full bathroom gut-and-rebuild projects worth $30,000 or more. Without a systematic way to qualify and prioritise leads, the team treated every enquiry the same — spending equal time on a $200 tapware purchase and a $50,000 renovation.
Quoting for full renovation projects was particularly slow. After a showroom consultation, the consultant needed to price every selected product, calculate installation labour, factor in plumbing and electrical work, and compile it into a professional quote document. This process took two to three business days, during which the customer's enthusiasm could wane and competitors could step in.
Supplier ordering was disconnected from the sales process. When a project was confirmed, someone had to manually check stock levels, place orders with multiple suppliers, and track delivery dates against the project schedule. Long lead-time items — imported bathtubs, custom vanities, specialist tapware — needed to be ordered immediately upon confirmation, but this often got delayed because the information lived in the consultant's head rather than in a system.
What We Built
Six interconnected systems covering the entire journey — from first enquiry to project completion and beyond.
Lead Capture & Qualification
Every enquiry — website form, phone call, showroom walk-in, Instagram DM — is captured and qualified automatically. The AI asks about bathroom size, renovation scope, budget range, and timeline to score and route each lead into the right pipeline.
Automated Quote Generation
After a showroom consultation or site visit, the system generates itemised quotes from product selections — bathtubs, vanities, tapware, shower screens, tiles, and accessories — with pricing pulled from the live product database and supplier costs.
Project Scheduling System
A scheduling engine that coordinates the renovation timeline — demolition, plumbing rough-in, waterproofing, tiling, fixture installation, and final fit-out. Each stage is sequenced with dependencies and trade availability built in.
Supplier Order Automation
When a project is confirmed, the system generates supplier purchase orders based on the quoted product selections. Lead times are factored into the project schedule so materials arrive at the right stage — not too early, not too late.
Showroom Booking System
An online booking system that lets prospects schedule showroom consultations directly from the website, Google, or social media. Automated reminders reduce no-shows, and pre-visit questionnaires ensure the consultant is prepared with relevant products.
Sales & Product Dashboard
Real-time visibility into the sales pipeline, quote conversion rates, product popularity, and supplier performance. AI-generated insights highlight which product categories are trending and which need promotional support.
From Inspiration to Installation
A couple in Mount Lawley has been looking at bathroom renovation inspiration on Instagram. They tap through to QA Bathrooms' website and submit an enquiry about a full bathroom renovation — freestanding bath, double vanity, walk-in shower, floor-to-ceiling tiles. It is Sunday evening at 8pm.
Within three minutes, the AI responds. It acknowledges their renovation interest, asks about the bathroom dimensions, their preferred style — contemporary, Hamptons, industrial — and whether they have a budget range in mind. Based on the responses, the system classifies this as a high-value full renovation lead and immediately offers available showroom consultation slots for the coming week.
The couple books a Wednesday afternoon appointment. Before the visit, they receive a pre-consultation questionnaire that asks about their must-have products, colour preferences, and any existing fixtures they want to keep. By the time they walk into the showroom, the consultant has already pulled together a shortlist of recommended products based on their style and budget.
After the consultation, the consultant enters the product selections into the quoting system. Within hours, the couple receives a professional, itemised quote — every product listed with specifications and pricing, plus installation labour, plumbing, electrical, waterproofing, and tiling costs. What previously took three days is now turned around the same day.
When the quote is accepted and the deposit paid, the supplier ordering system kicks in. Long-lead items are ordered immediately. The project scheduling engine sequences the renovation stages and assigns trades. The couple receives automated progress updates at each milestone — demolition complete, waterproofing inspected, tiles laid, fixtures installed, final clean done.
Before & After
Before Valenor
- Quotes took 2-3 business days to prepare
- Website enquiries sat in a shared inbox
- No system to qualify leads by project scope
- Showroom visits booked by phone only
- Supplier orders placed manually per project
- Follow-up inconsistent after initial consultation
- No visibility into which products were trending
After Valenor
- Quotes generated within hours of consultation
- Every enquiry captured, qualified, and routed instantly
- AI scores leads by budget, timeline, and project type
- Online booking system fills showroom calendar automatically
- Supplier ordering integrated with project confirmation
- Automated follow-up from first touch to project completion
- Product demand dashboard informs purchasing decisions
“Our showroom was busy but our pipeline was leaking. Enquiries sat in the inbox, quotes took days, and we had no idea which leads were serious. Now every lead is qualified, every showroom visit is booked automatically, and quotes go out the same day. Our qualified leads are up 60% and the team finally has time to focus on the customer experience.”
Sarah L.
Sales Manager, QA Bathrooms
The Results
Qualified leads increased by 60% within the first three months. This was not from more advertising spend — the enquiry volume was similar. The difference was that every lead was now captured, qualified, and followed up regardless of when it came in. Sunday evening enquiries got the same instant, professional response as Monday morning ones.
Quote turnaround dropped from two to three business days to same-day. The automated quoting engine handled the product pricing and labour calculations, so consultants only needed to review and personalise the final document. Faster quotes meant faster decisions, and faster decisions meant higher conversion rates.
Showroom traffic increased by 2.5 times, driven by the online booking system. Prospects who previously called to book — and often gave up if the phone was busy — could now book directly from the website, Google Business Profile, or Instagram. The pre-consultation questionnaire meant every visit was productive, with consultants prepared with relevant product recommendations.
Admin time decreased by 45%. The team shifted from chasing leads and manually building quotes to spending their time on high-value activities — showroom consultations, design advice, and client relationships. The supplier ordering automation eliminated the delays that had previously caused project timeline blowouts, keeping renovations on track and customers satisfied.