How Tiger Garage Doors Stopped Losing Leads to Missed Calls

Tiger Garage Doors is a fully WA-owned and operated garage door company based in Alexander Heights, serving the entire Perth metropolitan area for over 25 years. They have built a reputation as one of Perth's most trusted garage door specialists, backed by hundreds of five-star reviews and a loyal customer base built through honest, professional service.

Their services cover the full spectrum of residential and commercial garage door work — from new sectional and roller door installations to same-day emergency repairs, motor and remote replacements, and ongoing maintenance. They stock and install leading brands including Colorbond steel doors, premium Timberlook finishes, and Avanti and Merlin motor systems.

Tiger operates as a lean, field-based business. Technicians are on the road from early morning, moving between installation and repair jobs across Perth's northern and southern suburbs. The office handles enquiries, scheduling, and quoting — but with the volume of calls and the pace of daily operations, keeping up with every lead and every follow-up was becoming impossible.

The garage door industry runs on urgency. When a homeowner's garage door stops working, they want it fixed today — not next week. When a builder needs doors installed on a new build, they need a quick quote and a reliable installation date. The businesses that respond fastest win the job.

Tiger's biggest problem was missed calls. Their technicians were on-site for most of the day — hands on tools, up on ladders, working with springs under tension. They could not answer the phone mid-installation. Calls went to voicemail, and callbacks happened when there was a spare moment — often hours later, sometimes not until the next morning.

For emergency repairs — a broken spring, a door off its tracks, a motor that has died with the car trapped inside — those delays were costly. A homeowner who could not get through to Tiger would immediately call the next garage door company on Google. By the time Tiger returned the call, the job was already booked with a competitor.

Quoting was manual. Standard jobs like roller door motor replacements had predictable pricing, but each quote still required a phone conversation to understand the specifics — door size, motor type, access requirements — followed by manual price calculation and a written quote sent by email. For a business doing 15 to 20 quotes per week, this consumed significant admin time.

There was also untapped revenue sitting in their existing customer base. Garage door springs, motors, and tracks require periodic maintenance, but Tiger had no systematic way to remind past customers when servicing was due. Repeat business happened only when the customer remembered to call — which most did not until something broke.

It is 7:30am on a Tuesday. A homeowner in Scarborough calls Tiger Garage Doors because their roller door will not open — the spring has snapped and their car is stuck inside. The technician is already on a job in Joondalup and cannot answer.

Within 30 seconds, the system sends an SMS to the caller: “Thanks for calling Tiger Garage Doors. We can see you need help — can you let us know what's happening with your door?” The homeowner replies describing the broken spring. The AI recognises this as an emergency repair, creates a priority lead, and checks the technician schedule for the earliest available slot.

The system responds: “We can have a technician to you in Scarborough this afternoon between 1-3pm. We'll replace the spring and test the full system. Here's an indication of pricing for a standard spring replacement.” The homeowner confirms, the job is booked into the schedule, and the technician receives the job details on their phone — address, problem description, door type, and any access notes.

The entire interaction — from missed call to confirmed booking — happens in under three minutes. No voicemail. No callback delay. No lost job.

Meanwhile, a builder in Baldivis submits a quote request through the website for six new sectional doors on a housing development. The AI responds with a detailed message acknowledging the commercial enquiry, asks for the door sizes and preferred Colorbond colours, and assigns the lead to the commercial quoting pipeline. By the time the office opens, all the information needed to prepare the quote is already captured.

The missed call problem was solved immediately. Within the first week, Tiger captured and responded to every single enquiry — phone calls, website forms, and social media messages — without the technicians needing to change anything about their daily routine. They kept doing what they do best — installing and repairing garage doors — while the AI handled the front-of-house.

Missed leads dropped by 85%. The ones that used to fall through the cracks — the 7am emergency calls, the Saturday afternoon enquiries, the website forms submitted at 10pm — were now all captured and followed up within minutes.

Monthly bookings increased by 50%. This was not from spending more on advertising — the lead volume was roughly the same. The increase came entirely from converting enquiries that were previously being lost to slow response or no response at all.

The service reminder system opened up a new revenue stream. Past customers started booking annual maintenance checks, spring inspections, and motor servicing. This recurring revenue provided a predictable baseline that smoothed out the seasonal fluctuations typical in the garage door industry.

Admin time dropped by 65%. Quoting, scheduling, and lead management — the tasks that consumed the office team's day — were now handled automatically. The team shifted their focus to customer service, quality control, and strategic growth.